Mango's advertising campaign invites to make a journey
For this season Mango has shown an advertising campaign in the format which is fairly unusual.
Instead of traditional photographs of models we'll see a series of short films to take us on journeys.
Featuring: Julia Restoin Roitfeld , Camille Rowe, and Alma Jodorowsky. All the three have the stories of their own. Each story translates to the audience the brand's key values: modernity, femininity, and positivity.
Mango has posted on its YouTube channel the backstage shooting from the episode featuring Camilla Rowe. The production was in a Texas desert.
The video was inspired by Bonnie Parker's Bohemian style and Faye Dunaway, the actress who played this character.
Camilla was trying on blouses with printed bows, velvet jacket and jeans reminiscent of the Bonnie and Clyde design.